Named Brand Experience
"The most expensive thing a brand can do right now is guess."
Rob Luria · Senior Experience & UX Strategy Leader
UX strategy, digital experience audits, and CX assessment for healthcare, pharma, and regulated enterprise. Fixed scope. Fast turnaround. Executive-ready deliverables.
Internal teams are too close to the work. Agencies are too focused on execution. I occupy a different position — an outside perspective with inside-grade domain fluency in healthcare, pharma, and regulated enterprise.
Abbott FreeStyle Libre: Audit identified a 20% patient drop-off point in the connected device onboarding experience.
Eli Lilly: Competitive and UX analysis across oncology, obesity, and clinical trial portfolios — executive-ready recommendations delivered.
AstraZeneca, GSK, and 9+ others: CI strategy and digital experience assessment inside FDA/MLR/HIPAA regulatory environments.
UX strategy · Digital experience audits · Competitive analysis · CX gap analysis · IA assessment · Journey mapping · Executive recommendations
FDA promotional guidelines · MLR review process · HIPAA compliance · Pharma/biotech digital standards
Prompt Engineering — QA Ltd · WPP Open AI Practitioner · AI as analytical accelerator in CI research and usability pattern analysis
Visual design · Production work · Design systems execution. Strategy and assessment only.
Three engagement types — each defined by a clear scope, structured deliverables, and a process that protects your team's time. Fees are scoped per engagement following an initial conversation.
A fast, structured audit of your competitive landscape — when you need clarity quickly. Messaging, digital presence, UX patterns, and positioning gaps synthesized into a decision-ready deliverable.
A comprehensive heuristic evaluation and CX assessment of a single brand or product experience. Findings are prioritized by impact and framed for leadership — not a data dump, a strategic roadmap.
Continuous competitive intelligence for teams that need to stay ahead of a fast-moving landscape — without the overhead of a full-time hire. Structured as a quarterly commitment with monthly deliverables.
Every engagement follows a defined structure. No ambiguity about what happens when, what you'll receive, or what's expected from your team.
A focused 30–45 minute conversation to understand your situation, define what's in scope, and confirm the right engagement type. No intake forms — just a direct conversation with the person doing the work.
Deep audit and intelligence work using frameworks refined across 15 years and 12+ regulated brands. AI-accelerated for pattern recognition and competitive signal analysis — rigorous, documented, and defensible inside MLR and executive review environments.
Findings are translated into a clear strategic narrative — prioritized by impact, framed for decision-makers, and structured for action. The deliverable tells a story your leadership can follow without requiring a walkthrough.
Final report and slide deck delivered on the agreed date. A readout call is included on all full assessments — to walk through findings, answer questions, and align on next steps before the work lands in broader review.
One point of contact throughout. You work directly with me — not a team of junior analysts. Every deliverable reflects senior-level judgment, not a template filled in by someone else.
Deliverables that travel. Reports and decks are built to be shared — with your CMO, your agency, your MLR team. Executive-ready means ready without editing.
No scope creep, no surprises. Scope is confirmed in writing before work begins. If your needs shift mid-engagement, we discuss it openly before anything changes.
A clear brief at kickoff. The more context you share upfront — competitive concerns, strategic questions, internal constraints — the sharper the output.
Access to the right stakeholders. For experience audits, a 30-minute session with your product or brand team at kickoff improves targeting significantly.
Responsive feedback windows. Drafts are shared for review with a defined feedback window. Timelines hold when feedback does.
Fees are scoped per engagement — not templated. All engagements begin with a conversation. If the scope isn't a fit, I'll say so directly and recommend an approach that is.
Not a fit for everyone — and that's intentional. These are the situations where I add the most value.
Without in-house CI capacity, or teams that need an outside perspective ahead of a launch, rebrand, or competitive shift.
Pre-launch or post-rebrand, needing an honest assessment of their digital experience against competitors operating in the same regulated space.
Mid-size healthcare and pharma agencies that need CI or audit support they can deliver to clients without expanding headcount.
Organizations conducting due diligence, post-acquisition assessment, or competitive repositioning in regulated healthcare and enterprise markets.
I take on a limited number of engagements at a time. If the timing is right, let's talk. I respond within one business day.
Or connect directly: LinkedIn ↗