Luria Advisory — UX Strategy, Digital Audit & CX Assessment Practice

The Difference

Clarity at the intersection of complexity and constraint

Internal teams are too close to the work. Agencies are too focused on execution. I occupy a different position — an outside perspective with inside-grade domain fluency in healthcare, pharma, and regulated enterprise.

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Abbott FreeStyle Libre: Audit identified a 20% patient drop-off point in the connected device onboarding experience

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Eli Lilly: Competitive and UX analysis across oncology, obesity, and clinical trial portfolios — executive-ready recommendations

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AstraZeneca, GSK, and 9+ others: CI strategy and digital experience assessment inside FDA/MLR/HIPAA regulatory environments

Specialization

UX strategy · Digital experience audits · Competitive analysis · CX gap analysis · IA assessment · Journey mapping · Executive recommendations

Regulatory Fluency

FDA promotional guidelines · MLR review process · HIPAA compliance · Pharma/biotech digital standards

AI Integration

Prompt Engineering — QA Ltd · WPP Open AI Practitioner · AI as analytical accelerator in CI research and usability pattern analysis

What I Don't Do

Visual design · Production work · Design systems execution. Strategy and assessment only.

Engagements

Structured. Scoped. Tailored to what you actually need.

Three engagement types — each defined by a clear scope, structured deliverables, and a process that protects your team's time. Fees are scoped per engagement following an initial conversation.

Rapid Intelligence

Competitive Snapshot

Scoped per engagement · Typically 5 business days

A fast, structured audit of your competitive landscape — when you need clarity quickly. Messaging, digital presence, UX patterns, and positioning gaps synthesized into a decision-ready deliverable.

3–5 competitor deep-dive audit
Messaging and positioning analysis
Digital presence and UX pattern review
Gap and opportunity map
Executive summary + slide deck

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Scope confirmed at kickoff · Delivered on schedule

Discuss This Engagement →

Full Assessment

Digital Experience Audit

Scoped per engagement · Typically 10–15 business days

A comprehensive heuristic evaluation and CX assessment of a single brand or product experience. Findings are prioritized by impact and framed for leadership — not a data dump, a strategic roadmap.

Heuristic evaluation (Nielsen-based framework)
IA and navigation assessment
CX gap analysis and journey review
Prioritized recommendation framework
Full report + executive readout call

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Scope confirmed at kickoff · Readout included

Discuss This Engagement →

Ongoing Advisory

CI Retainer

Monthly engagement · Structured per quarter

Continuous competitive intelligence for teams that need to stay ahead of a fast-moving landscape — without the overhead of a full-time hire. Structured as a quarterly commitment with monthly deliverables.

Monthly competitive landscape digest
Competitor activity and signal monitoring
Strategic recommendation memo
Async advisory access between deliverables
Quarterly landscape summary and readout

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Quarterly structure · Monthly cadence

Discuss This Engagement →

Engagement Structure

What working together actually looks like

Every engagement follows a defined structure. No ambiguity about what happens when, what you'll receive, or what's expected from your team.

Discovery & Scope Alignment

A focused 30–45 minute conversation to understand your situation, define what's in scope, and confirm the right engagement type. No intake forms. No drawn-out procurement theatre — just a direct conversation with the person doing the work.

Output: Scope confirmation + timeline

Research & Structured Analysis

Deep audit and intelligence work using frameworks refined across 15 years and 12+ regulated brands. AI-accelerated for pattern recognition and competitive signal analysis. Rigorous, documented, and defensible inside MLR and executive review environments.

Output: Raw findings organized by framework

Synthesis & Strategic Framing

Findings are translated into a clear strategic narrative — prioritized by impact, framed for decision-makers, and structured for action. The deliverable tells a story your leadership can follow without requiring a walkthrough.

Output: Draft report + executive summary

Delivery & Readout

Final report and slide deck delivered on the agreed date. A readout call is included on all full assessments — an opportunity to walk through findings, answer questions, and align on next steps before the work lands in a broader review.

Output: Final report · Slide deck · Readout call

What You Can Expect

One point of contact throughout. You work directly with me — not a team of junior analysts. Every deliverable reflects senior-level judgment, not a template filled in by someone else.

Deliverables that travel. Reports and decks are built to be shared — with your CMO, your agency, your MLR team. Executive-ready means ready without editing.

No scope creep, no surprises. Scope is confirmed in writing before work begins. If your needs shift mid-engagement, we discuss it openly before anything changes.

What I Need From You

A clear brief at kickoff. The more context you share upfront — competitive concerns, strategic questions, internal constraints — the sharper the output.

Access to the right stakeholders. For experience audits, a 30-minute session with your product or brand team at kickoff improves targeting significantly.

Responsive feedback windows. Drafts are shared for review with a defined feedback window. Timelines hold when feedback does.

Engagement Principles

Fees are scoped per engagement — not templated. All engagements begin with a conversation. If the scope isn't a fit, I'll say so directly and recommend an approach that is.

Who I Work With

Teams that need clarity, fast

Not a fit for everyone — and that's intentional. These are the situations where I add the most value.

Pharma & Biotech Brand Teams

Without in-house CI capacity, or teams that need an outside perspective ahead of a launch, rebrand, or competitive shift.

Healthcare SaaS Companies

Pre-launch or post-rebrand, needing an honest assessment of their digital experience against competitors operating in the same regulated space.

Agencies — White Label

Mid-size healthcare and pharma agencies that need CI or audit support they can deliver to clients without expanding headcount.

PE-Backed Portfolio Companies

Organizations conducting due diligence, post-acquisition assessment, or competitive repositioning in regulated healthcare and enterprise markets.

How It Works

From brief to boardroom-ready

A defined, repeatable process with no ambiguity about what happens when — or what you receive at the end.

Brief & Scope

A 30-minute call to define the engagement, confirm competitors or experience in scope, and align on deliverable format.

Research & Analysis

Deep audit work using structured frameworks refined across 15 years and 12+ regulated brands. AI-accelerated where appropriate.

Synthesis & Framing

Findings organized into a clear strategic narrative — not a data dump. Prioritized by impact, framed for decision-makers.

Delivery & Readout

Executive-ready report and slide deck delivered on schedule. Optional readout call to walk through findings and answer questions.

The most expensive thing a brand can do right now is guess.

Clarity at the intersection of complexity and constraint

Structured. Scoped. Tailored to what you actually need.

What working together actually looks like

Teams that need clarity, fast

From brief to boardroom-ready

Ready to see clearly?